Oliver Yates, Vice President of Sales for Talent Science at Infor, discussed how leveraging big data and predictive analytics can help human resources professionals during his presentation at the 2014 Human Capital Leadership Forum: Fall Event in San Francisco on Nov. 13. In his presentation, Yates noted defining the behaviors that drive performance can help a company find the right talent and become more productive.
According to Yates, HR professionals need to use more than just a “gut feeling” to make hiring decisions. Instead, Yates recommended using big data and predictive analytics to make research-based decisions that could help a business attract and retain top talent. In addition, Yates pointed out that HR professionals can use these tools to evaluate all of their job openings and qualified applicants: “If we can get that right and have a very accurate model of what behavioral performance looks like, then we can help you to consistently recruit and develop and promote for that. And if that works well, as a business, you’ll drive more sales, you’ll deliver better service and you’ll hire better people who will stay longer.”
In addition, data is measurable, and HR professionals can use it to improve their recruiting and hiring processes, Yates said. While these processes can be subjective, Yates said, leveraging data frequently can help HR professionals make the best recruiting and hiring decisions for their businesses: “The challenge is that the talent process is so subjective, there’s so much gut feel going on. How do we give you a predictive data point to make every hire more consistent, more accurate? And so our recommendations is, use it not just in selection, but use it across the board.”