Michael Johnson, Senior Vice President of Sales at Avature, discussed talent management and the importance of finding the right talent during his presentation at the 2014 Human Capital Leadership Forum: Fall Event in San Francisco on Nov. 13. In his presentation, Johnson noted job volatility is becoming more common in companies, but businesses that are committed to creating a talent-focused culture can build long-lasting partnerships with talented employees.
Johnson pointed out that recruiting is competitive, and patience is key for recruiters worldwide. Recruiting top talent requires time and effort, Johnson noted, but numerous technologies can help recruiters stay ahead of their rivals. Johnson also said businesses that are committed to innovative recruiting and creating an innovative culture can bolster their talent retention levels: "You can talk about creating innovative culture; you can talk about digital transformation in the organization, but it all starts with talent. If you get it wrong, you will lose."
Technology can help recruiters find, engage and convince the best talent to join a company, but only if these recruiters understand how to use it properly, Johnson said. Developing a recruiting methodology that allows recruiters to attract, engage, segment and deliver relevant content to prospects is key, Johnson noted, because it can help businesses garner attention from talented individuals: "We live in a world of 140-character tweets and text messaging. It’s only smaller; the attention spans are getting more and more condensed ... We need to look further up the funnel, draw that down and think about [recruiting] as a sales and marketing process. [And] you need technology to support that."