CareerBuilder Chief Product Officer Hope Gurion discussed how employers can gain an advantage in a competitive talent marketplace during her presentation at the 2014 Human Capital Leadership Forum: Fall Event in San Francisco on Nov. 13. In her presentation, Gurion noted talent management is a top concern for CEOs, but human resources professionals who understand how to attract and retain talented individuals can consistently find qualified candidates to fill vacancies.
A low candidate supply is affecting employers worldwide, Gurion said. Many HR professionals, however, are investing in data, Gurion said, which could help them find the right candidates to fill vacancies. In addition, Gurion pointed out that HR professionals need to tell their companies’ stories to ensure applicants understand exactly what their businesses are all about: “You need to win over these candidates by effectively communicating why they should even consider working for your organization. So companies are starting to make these investments.”
HR professionals also should pay attention to the consumer experience and try to leverage all of the consumer data at their disposal, Gurion said. A long application process could alienate potential candidates, Gurion said, but a company that focuses on delivering a high-quality consumer experience should have no trouble attracting and retaining talented professionals: “Talk to them. That’s my big secret. Observe. Take five high quality candidates and watch them try to apply to your jobs [and] find and apply for jobs. Watch their experience in that process and try to objectively observe where they’re having pain.”