Tamara Emerson, Managing Director of Accenture, shared her thoughts on how chief financial officers can leverage new technologies during a Thought Leadership Spotlight Presented by NetSuite at the 2014 Chief Financial Officer Leadership Forum in Dallas. During her presentation, "Enabling the CFO Agenda through Emerging Technologies," Emerson noted CFOs have many issues they need to manage, but those who understand these problems can minimize their effects.
According to Emerson, volatility is a major problem for many CFOs. However, investing in new technologies has made it easier for many CFOs to deal with this problem, Emerson said. A CFO who provides feedback about an organization's digital investments, Emerson said, can help an organization in numerous ways: "What we’re seeing is CFOs more and more, even outside the finance space, are involved in decisions around digital investments. In the finance function, particularly, the digital investments [and] the digital technologies are having a profound impact."
Increasing complexity also is problematic for many CFOs, Emerson said, but new technologies can help these officials manage this issue. If a CFO understands the complexity issue, Emerson noted, he or she can streamline an organization's operations: "[Complexity is] an opportunity because being able to effectively address the complexity, whether it’s through technology, through increased or further operating model rationalization, standardization, optimizing processes, whatever the solution is, what we find is that CFOs who can effectively do that basically are positioning themselves as leaders who are able to deliver exceptional value to the business."