"The beauty of big data is it gives us a lot more insights to be more relevant, more segmented and more targeted. And we can treat more customers in the way they should be treated versus just guessing."

"The media landscape has been in constant movement over the past few years, which has given us the opportunity to act differently as a challenger. There is the potential to be quicker and smarter, which makes the decision making process faster. Events are happening, and companies must be ready to jump on the train and make something out of it"

"The smaller companies are trying to look at a space that’s already crowded and struggling to figure out how to optimize the patent filing process and to determine where to invest in innovation. The larger companies have different challenges around monetizing their portfolio and dealing with litigation"