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Featured in Argyle Conversations
"The clutter and overabundance of information that you mention has made developing a meaningful brand narrative more important than ever before, and it’s crucial not to overcomplicate your story. We marketers need to think critically about the media we use to tell our story, making sure that it properly captures the tone and purpose while, at the same time, remains transparent because no one likes a phony in the social or personal sense. Authenticity is important."
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Featured in Argyle Conversations
"When we have discussions about our brand, we enter those conversations with the mindset that it’s not just about rules and regulations. We have to be loyal to our customers, especially to the ones who are loyal to us, in everything we do."
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Featured in Argyle Conversations
"As a technology leader, being who you say are and doing what you say you’ll do is what gives you credibility, and that’s what ultimately gives you and your team a voice in the boardroom. That’s been the game changer for us here."
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Shahryar Shaghaghi, partner at Kurt Salmon, discusses pillars of productivity that today’s IT executives must focus on and how doing so can help CIOs become value-added contributors.
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“[T]echnology is a tremendous enabler of productivity improvements and insights into consumer behavior. Technology should make the lives of your employees easier so they can sell your products and services more effectively, and make the customer experience better.”
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“Third, globalization creates more complexity. The reality is that your products might get shipped and used in very different ways. For example, a supply chain for skin care products into China might be very different than a supply chain for makeup into North America”
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“The CEO is obviously the leader of the business, and you would expect him or her to articulate the strategy and be responsible for the results. But the CFO, particularly in a private equity backed environment, is a critical element to the success. And in addition to trust and transparency, they take responsibility for business integrity. Obviously we try to achieve a lot with our businesses in a short period of time and try to accelerate growth any way we can. But all of that becomes completely valueless if there are issues around the business’s integrity, and the CFO in particular plays a crucial role in ensuring that everything we do and every plan we execute has the highest standards of integrity.”
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“There are in fact five steps that should be taken to maximize an organization’s return on IT. Number one, separate keep-it-running costs from improve-the-business IT costs. Two, view keep-it-running IT costs as a cost of doing business. Number three, view improve-the-business IT business cost as a tool for improving operating profit. Number four, closely scrutinize improve-the-business IT projects and consider smaller, less risky alternatives. And five, IT and finance should collectively and proactively bring ideas for improving operating profit, which again goes back to my point that IT and business need to be connected.”
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“The technical definition is machine-generated data, but I would argue that big data in many respects is just the larger volume of what’s called structured data, which is data that has an attribute like an account number, a name, a zip code, SIC code, etc. It’s individual pieces of data which create structure, but that people don’t have the ability to analyze because the amount is so broad.”
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