Robb Begg, Vice President of Product Marketing at Salesforce, discussed insights from the 2017 Salesforce “State of Marketing” report.
Lloyd Balman, Head of Marketing for Retail at TD Bank, discussed that rise in experiential spending and the role social media plays in promoting it.
David Siegel, Chief Executive Officer of Investopedia, presented tips for how to use company data to create unique content to drive distribution.
Joe Hyland, Chief Marketing Officer at ON24, described how to get your customers to tell you what they’re interested in so you know how to engage them.
James Eardley, Global Director in SAP Hybris Industry Marketing, offered advice on the daunting task of engaging customers in the financial and insurance industries.
Courtney McKleeven, Vice President, Industry Lead, Yahoo, explored what consumers now expect from brands and how marketers can best meet these expectations with their digital marketing strategies in order to maintain credibility in her presentation to Argyle's CMO membership at the 2017 Leadership in Digital Marketing Forum in San Francisco on June 8.
Terry Fortescue, Vice President, Product Marketing, Sitecore, discussed how marketers can stimulate and optimize the customer experience during her presentation to Argyle's CMO membership at the 2017 Leadership in Digital Marketing Forum in San Francisco on June 8.
Matt Zilli, Vice President, Product Marketing, Marketo, discussed tomorrow's marketer and what it takes for marketing professionals to keep pace in a rapidly evolving digital marketplace in his presentation to Argyle's CMO at the 2017 Leadership in Digital Marketing Forum in San Francisco on June 8.
Joel Book, Senior Director, Digital Marketing Insight, Salesforce Marketing Cloud, examined what it takes to market effectively in the era of the connected customer in his presentation to Argyle's CMO membership at the 2017 Chief Marketing Officer Leadership Forum in Atlanta on June 6.