To tackle challenges HR faces today, leaders take advantage of growing HR technology trends. At the Forum, the room was asked to vote on “Which HR technology trend is the main focus for your organization for the remainder of 2013?”By the end of the day, 43 percent of the audience voted for “HR data management.” “Investment in software” followed with 19 percent of the vote, while “boosting engagement” and “recruitment” tied, each receiving 14 percent. 10 percent voted their main focus is on “’social’ performance management.”

"The clutter and overabundance of information that you mention has made developing a meaningful brand narrative more important than ever before, and it’s crucial not to overcomplicate your story. We marketers need to think critically about the media we use to tell our story, making sure that it properly captures the tone and purpose while, at the same time, remains transparent because no one likes a phony in the social or personal sense. Authenticity is important."

On Thursday almost 100 marketing professionals joined the 2013 Leadership in B2B Field Marketing Virtual Event. Argyle Executive Forum brought together members of their B2B field marketing membership for a discussion around both opportunities and points of pain for field marketing organizations.