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Chief Marketing Officers from various industries gathered in Chicago on March 14th for Argyle Executive Forum’s 2014 Chief Marketing Officer Leadership Forum to discuss effective marketing strategies and innovative practices for the upcoming 2014 year.

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Gunjan Aggarwal, Vice President and Head of Human Resources, North America at Ericsson recently joined a panel at Argyle Executive Forum's 2014 Human Capital Leadership Forum: Spring Event in San Francisco, titled "Talent Strategy and Keeping Employees Engaged." Today, Aggarwal further discusses Ericsson's talent on a global scale.

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Ken Wilcox, EVP of Customer Service & Sales at Republic Services, and Phil Moehlenpah, Managing Director of Worldwide Services for FedEx Services, both articulate the importance of big data and analytics and how to best utilize this growth as a way to improve business practices and drive customer engagement.

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Colette LaForce, Senior Vice President and Chief Marketing Officer at AMD, discusses AMD’s employee-led brand transformation, the evolving role of the CMO, and what excites her most about the future of AMD.

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On February 11, 2014, human resources professionals joined the 2014 Redefining Employee Engagement in Today’s Results-Driven World Virtual Event. Argyle Executive Forum brought together HR professionals to discuss changes in employee engagement and how HR professionals can best adapt to these changes in order to ensure successful HR practices. Perspectives were given by Gary Harrison-Ducros, Vice President Labor Relations for Frito-Lay; Donna Howard, Chief Human Resources Officer for Sonic Healthcare USA; Sumeet Kapoor, Senior Vice President HR Strategy & Change Management for Huntington Bank; and Razor Suleman, Founder & Chief People Officer for Achievers.

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“Either the innovation group goes back into the rest of the organization or it becomes an incubator back into the rest of the organization, but that can be very difficult to integrate. It’s also really expensive – to do it right you really have to separate all the pieces to reduce the overlap. “

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“We have to be quicker with our technology adoption. The cycles are a lot shorter than they’ve ever been in the past and we need to ready our organizations to be able to adapt and bring that value to the organization.”

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“Don’t be afraid to call out the emperor for having no clothes. If he has no clothes, tell him he has no clothes, even if you’re the emperor. That happens sometimes. I’ve called myself out and said this doesn’t work, I’m doing this all wrong, we have to do something else.”

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Nathaniel Halsey, SVP of Digital Services Marketing & Infrastructure for Citibank, and Tom Hartman, Head of Sales & Marketing for Networked Insights, discussed marketing challenges in the financial services industry and the use of data and technology in customer relations.

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Wendy Hoekwater, Vice President of Marketing and E-Commerce for Select Service and Extended Stay Lodging at Marriott International, and Kevin Conway, Global Director of E-Commerce and Content Management Solutions at CenturyLink Technology Solutions, discuss social media’s influence on travelers’ decisions, the shift to digital marketing spend and the challenges of keeping in front of changes in e-commerce.

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