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"The beauty of big data is it gives us a lot more insights to be more relevant, more segmented and more targeted. And we can treat more customers in the way they should be treated versus just guessing."
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"The media landscape has been in constant movement over the past few years, which has given us the opportunity to act differently as a challenger. There is the potential to be quicker and smarter, which makes the decision making process faster. Events are happening, and companies must be ready to jump on the train and make something out of it"
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"The smaller companies are trying to look at a space that’s already crowded and struggling to figure out how to optimize the patent filing process and to determine where to invest in innovation. The larger companies have different challenges around monetizing their portfolio and dealing with litigation"
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“Our clients sometimes see only a sliver of the world that they’re involved in, while we see a much broader view. So as litigators we can provide value with information from the front lines: what we’re seeing as trends in the litigation world; where the big risks are; where the plaintiffs are going next. We can provide visibility about what might be just over the horizon for our clients”
“Another aspect is our moderate partner-associate leverage. This means if you work with CMS, you’re most likely to work with a partner having the necessary expertise and particular experience gained by working for several years in that particular practice area. We’re constantly training our people in order to provide the best service possible”
“The biggest challenges globally right now lie in content regulation and in privacy, but the challenges are different in every country and region”
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“The more work a legal department does itself, the more risk it’s creating that in-house lawyers will be called to testify later”
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“I think the first best practice is to know your technology, and not just proprietary technology but the technology you obtain from vendors. I know that’s no small task in a large multinational corporation, which is why the second thing you need to do is get your chief technology officer involved in this exercise as well.”
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“The biggest challenge is to continue to break through the noise created by the proliferation of information. We constantly have to think of new and relevant ways to be part of the conversation that our customers are having. That’s why our imperative is taking the message to where our customer is. This requires us to think, create, buy and measure our outreach differently. We need to be on the platform and place of our customers’ choice to stay connected to them”
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