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Rui Carvalho, Managing Director of Enterprise Solutions for S&P Capital IQ, discussed the importance of data quality and data consistency for today’s businesses.

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Greg Revelle, Senior Vice President and Chief Marketing Officer of AutoNation, and Karen Joslyn, Vice President of SAS’s Manufacturing Practice, discussed the importance of transforming a brand to meet changing consumer demands.

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Do you know what your marketing plan is? Most CMOs struggle with this question every day. Bulldog Solutions recently put together a comprehensive guide to help the modern CMO create an agile B2B marketing plan.

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As organizations use technology to gain competitive advantage in the market, Human Resources professionals are embracing this trend to improve operations in everything from recruiting to building a global corporate culture. This shift has empowered HR leaders to shift from traditional skills and responsibilities and take on a larger and more strategic role within the business. To gain a more thorough understanding of the challenges these executives face as they transition to a technology-empowered team, Argyle Executive Forum in partnership with Oracle surveyed our Human Capital members. Our findings give a fascinating look at the top-of-mind issues facing the modern HR executive.

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Tom Kimner, Head of Americas Risk Practice at SAS, and Sanjiv Talwar, PhD, Head of Risk Capital and Stress Testing at the Bank of Montreal, discussed the evolution of capital management and the organizational and process implications of new regulatory capital requirements.

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“You know there’s, there’s so much that I think if you get yourself out of this is e-commerce versus brick and mortar, and you look at this as a relationship with these members and what they want you communicate with them that you can really become a very important part of, not only an important part of the members day-to-day life but our brands because our brands look at us as a marketing partner now.”

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“There are very few brands who are mature in personalizing customer experiences today. Everyone is relatively early with this, which means that the team that you have today has to be empowered to take action. We can’t wait for somehow experience to build up in the marketplace and then filter its place into our organization. Otherwise, we’re waiting for our competitors to get far enough out ahead of us.”

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“One of the things that I talk a lot of about is responsive design. But responsive design has taken the idea of changing your message [and] how it looks to the device, [and] we also have to think about how we’re going to actually design to change the message to the device.”

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“All employees become customer advocates, not our departments, right? Well, let’s find a customer advocate somewhere, let’s go to that department. No. We all are. We all should be equipped.”

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